Sumitomo Rubber North America (SRNA) Expects Market Rebound Coming in Next 6 Months

Sumitomo Rubber North America (SRNA) hosted its latest COVID-19 dealer forum Aug. 20, updating dealers on the current economic state of the tire industry and its business in light of the pandemic, potential tariffs, the state of...

USTMA Tire Shipment Forecast Ticks Up for 2020

As the U.S. economic downturn continues during the COVID-19 pandemic, the U.S. Tire Manufacturers Association (USTMA) projects 2020 U.S. tire shipments will decrease to 279.4 million units in 2020 compared to 332.7 million units...

IA Shifts 100th Anniversary Celebration to 2021

The Tire Industry Association (TIA) announced it will now celebrate its 100th anniversary next year, in 2021. “While this was not the original intention, we are fortunate and excited to have the opportunity to schedule and...

How to Post Strong Sales in a Weak Economy

Now that the economy has changed, what have you changed? In 1941, during a national radio speech delivered before the outbreak of World War II, Winston Churchill said, “Kites rise highest against the wind — not with it.” In...

Tire Dealers are Innovators, Fighters, Survivors

As we peel back the layers of the effects of the coronavirus on every segment of our industry, we see several success stories and silver linings. While the impact has been significant and the implications far-reaching, our...

Bridgestone Announces New President of Latin America Business

Bridgestone Americas, Inc. announced Charlie Rule, formerly vice president of operations, Latin America, has been named president, Bridgestone Americas Tire Operations Latin America (BATO LA), effective Aug. 1. Rule succeeds...

Bridgestone to restart NA Commercial Tire Operations

Bridgestone Americas (Bridgestone) has announced plans to restart its North American commercial tire plants as well as its North American Firestone Industrial Products and Firestone Building Products manufacturing facilities...

Coronavirus & the Tire Industry: What does the future hold?

By Madeleine Winer For now, social distancing is our new normal. But how will our industry fare the economic effects of the coronavirus outbreak in the long run? With states initiating lockdowns and “shelter-in-place” orders,...

How tire manufacturers are responding to Covid-19

Tire manufacturers explain how their businesses – production, operations and distribution – have been affected by the coronavirus. As the coronavirus continues to spread, Tire Review reached out to tire manufacturers to see...

Tire dealers increase Covid-19 precautions

Tire dealers across the country are taking precautions against the coronavirus with the cleanliness of their stores and employee hygiene. With schools closed, social gatherings limited and social distancing now part of our daily...