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Motortec Madrid breaks with Automechanika Frankfurt

March 9th, 2020 | by autopneu
Motortec Madrid breaks with Automechanika Frankfurt
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After a decade of relationship with Automechanika Frankfurt, the benchmark event for the sector in the Iberian Peninsula is leading an ambitious project to strengthen its position in the trade fair ranking by betting on innovation and transformation in the after-sales sector

After ten years of mutual relationship between Motortec Madrid, the Leading International Fair for the Automotive Industry in Spain, and Automechanika Frankfurt, the Spanish Salon, fully consolidated as the benchmark commercial event for this industry in the Iberian Peninsula, begins a new stage with an ambitious project for its next edition of 2021, which will be held from March 10 to 13 next year, at the Madrid Fair.

This year, before the expiration of the contract between the two institutions, Ifema presented a new approach for the renewal of the agreement that would allow setting objectives that would expand the international presence of the show, and would adapt to the evolution of the sector focused on innovation and current specific needs and demands of the workshops of the Iberian Peninsula, an absolutely essential actor in the Spanish event. A reorientation of objectives that would be applied from the next edition of Motortec, and that finally have not been contemplated by Automechanika Frankfurt.

This ambitious approach, together with the objective of international growth, was proposed by IFEMA to its collaborators in December 2019, before the expiration of the agreement signed between them. However, Automechanika Franfurt has not aligned itself with those goals and has unilaterally announced the non-renewal of the agreement.

Motortec 2021 will be focused on the orientation and training of the workshops, and on the innovation capacity of the sector, and will seek to face the challenges of the future of new mobility, as well as new vehicle propulsion technologies, for which IFEMA plans to carry out a strong investment, in order to adapt to the new scenario and to configure the best commercial space for the sector, and for the Fair to reach a record of participation, surpassing the figures registered in 2019, with 60,349 professional visitors, more than 700 exhibiting companies and 1,300 brands.

Ifema is already working on the next edition of Motortec Madrid, which will host a major sectoral event for the Spanish and Portuguese automotive sector, along with the rest of international professionals.

In this new stage, Motortec Madrid has the renewed and unconditional support of Sernauto, Ancera and the other associations in the sector.

Article courtesy of: Autopneu https://www.autopneu.info/

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