Posted in Michelin, News By Eoin Cuttle
According to the latest report by Brand Finance, the world’s leading independent brand valuation consultancy, Michelin remains the world’s most valuable and strongest tyre brand with a brand value of US$7.1 billion and a BSI score of 86.2 out of 100.
Michelin is by far the strongest brand in the tyre segment with an advantage of nine BSI points over the second strongest brand in the industry, Bridgestone (up one per cent to US$7.0 billion).
Michelin is the thought leader in the industry, its product diversification into puncture-less tyres with its Uptis prototype and association with premium events and excellent performance, have helped the brand maintain its strength and status.
Alex Haigh, director, Brand Finance commented: “Michelin continues to innovate its products and market them and its brand in consistent and relevant ways. With so much history and appeal to play with, it is not surprising they’re the top in our table again.”
Article courtesy of: Tyre Trade http://www.tyretrade.ie/
