The Rubber Manufacturers Association (RMA) has set the dates for National Tire Safety Week 2016: May 29-June 4.
National Tire Safety Week is an initiative of RMA’s “Be Tire Smart – Play Your PART” program, a year-round effort designed to help drivers learn the simple steps they can take to ensure that their tires are in good working condition.
“National Tire Safety Week is all about reminding busy consumers of the importance of taking good care of their tires,” says Anne Forristall Luke, RMA president and CEO.
“Properly maintained tires have a proven, positive impact on safety, save consumers money and benefit the environment through greater fuel economy.”
Tire manufacturers, retailers and other across the nation will work to educate motorists about proper tire care and maintenance. RMA provides tire retailers, auto dealers and automotive repair shops with free “Be Tire Smart” brochures and other materials.
Participating retail outlets join the nationwide effort to promote tire care through advertising, promotions, free tire pressure checks and community and media outreach.
Tire and auto service retailers interested in obtaining free RMA materials for National Tire Safety week can order them online at www.betiresmart.org. The RMA says those who have participated in the event before can expect to receive materials again this year.
The Be Tire Smart program is funded by RMA’s tire manufacturer members: Bridgestone Americas Inc., Continental Tire the Americas LLC, Cooper Tire & Rubber Co., Goodyear Tire & Rubber Co., Michelin North America, Inc., Pirelli Tire North America Inc., Toyo Tire Holdings of Americas Inc., and Yokohama Tire Corp.
For more information on the Be Tire Smart Program and National Tire Safety Week visit www.betiresmart.org.
Courtesy of www.moderntiredealer.com
